EVEN PARKING HAS A VIP SECTION? A mall in Bakersfield is charging shoppers up to $10 a day for preferred parking spots closer to the entrance. So we had to ask: Would you pay for a better parking spot? And could paid parking eventually come to Valley malls? Fred Roggin and the panel weigh in on this week’s Roggin Report. Would you pay $10 for a prime parking spot? #RogginReport #FredRoggin #CoachellaValley #PalmSprings #Parking

📞 Call 760.466.0800 or visit DAPHealth.org to schedule your appointment today! Flu viruses change every year, and getting vaccinated is the best way to strengthen your immune system, lower the risk of severe illness or hospitalization, and protect your loved ones. Sponsored by: DAP Health

A wedding day they’ll never forget. 💍🌊 A couple in the Philippines refused to let monsoon flooding wash away their special day — exchanging vows while standing waist-deep in floodwaters. Talk about making a splash on your wedding day! #WeddingDay #Philippines #Flooding #Monsoon #Wedding #Love #NBCPalmSprings

Idyllwild’s Mayor Max III is turning four! Yes, you read that right — Idyllwild has a canine mayor, and Mayor Maximus Mighty-Dog Mueller III is celebrating his fourth birthday this week. Max is part of a tradition that began in 2012, when the mountain community first elected a dog as mayor. His “campaign donations”? Belly rubs and dog treats. Mayor Max’s birthday celebration is happening Saturday, September 5, at Mountain Paws in Idyllwild, and the community is invited. Come celebrate the mayor — and maybe bring a treat. #NBCPalmSprings #Idyllwild #MayorMax #MayorMaxIII #PalmSprings CoachellaValley DogsOfInstagram DogMayor CaliforniaNews

☕️ Social Time with Thalia & Jerry

More than 2,000 rescues — and the year isn’t over yet. Santa Clemente lifeguards are keeping a close eye on the Pacific as they prepare for potentially stronger surf and bigger waves this winter. From Tower Zero, lifeguards monitor the entire beach and use cameras to spot trouble in the water. One of their biggest concerns? Rip currents, which can pull swimmers far from shore. With more rescues already this year than all of last year, lifeguards say the key is simple: be ready before someone needs help. #SanClemente #Lifeguards #OceanSafety #RipCurrents #BeachSafety SurfSafety SouthernCalifornia PacificOcean NBCPalmSprings

The Salton Sea is at a crossroads. From a massive restoration project bringing habitat back to the shoreline, to a potential lithium boom, and the new Salton Sea Conservancy, its future is being shaped right now. We’re taking you behind the scenes to explore what comes next for the Salton Sea. In our newest 30-minute report, go behind-the-scenes with the state’s conservation team, learn about updated timlines from lithium executives, and hear how former political leaders paved the way. Restoring the Salton Sea: Progress, Promise and Pressure. Streaming this Sunday on NBC Palm Springs. #saltonsea #lithiumvalley #saltonseaconservancy #marybono

A few PSUSD students will get a unique opportunity to learn more about careers in Aviation at the Palm Springs Air Museum with the districts launch of their Aviation and Aeronautics Career Exploration Program. Be sure to stay tuned with NBC Palm Springs to learn all about this. #palmspringsairmuseum #palmsprings #aviationeducation #psusd #backtoschool

Escape to the mountains without spending a fortune. Looking for a unique getaway? Hicksville Pines Bud & Breakfast in Idyllwild offers themed rooms, retro arcade games, outdoor activities, arts and crafts, nightly camp movies and plenty of opportunities to relax and enjoy the mountain air. And there’s a special deal for NBC Palm Springs viewers: 15% off your stay 20% off additional nights when available Use code NBCPalmSprings at checkout The adults-only property also offers a relaxed 420-friendly atmosphere and complimentary breakfast, including a memorable cannabis-leaf-shaped waffle. Would you stay here for a mountain getaway? #NBCPalmSprings #Idyllwild #HicksvillePines #MountainGetaway #CaliforniaGetaway WeekendGetaway CoachellaValley TravelCalifornia

☕️ Social Time with Thalia & Jerry. What’s your go-to breakfast?